FANUC UK appoints Dan Fisher as new Head of Sales

FANUC UK has announced the appointment of Dan Fisher as the company’s new Head of Sales, effective from 1 September 2026.

Dan Fisher is taking over from Oliver Selby, who has transitioned to the newly created position of Strategic Key Account Manager - Aerospace & Defence, Dan is recognised for his deep knowledge of manufacturing automation and his ability to help organisations unlock greater efficiency, productivity and competitiveness through technology. His expertise will play a key role in supporting FANUC UK’s continued growth across a wide range of industries.

In his previous role within FANUC UK’s Business Development division, Dan worked with customers, system integrator partners and manufacturers across multiple sectors, giving him a strong understanding of the opportunities and challenges facing UK industry, as well as the role that automation can play in supporting future growth. 

Commenting on his new role, Dan states: “I am delighted to be taking on the role of Head of Sales for FANUC UK. Having worked closely with our customers, partners and colleagues for many years, I've seen first-hand how automation is helping manufacturers improve productivity and address skills and labour challenges. I’m looking forward to leading the Sales team as we continue to support manufacturers with innovative automation solutions, including robotics, CNC systems, machine tools and factory automation technologies, and build on the strong relationships that have been central to our success."

Andy Armstrong, Managing Director of FANUC UK, adds: “These leadership changes reflect our commitment to continued growth and our determination to ensure we have the right expertise focused on the right opportunities. Dan's leadership, customer focus and commercial experience make him exceptionally well placed to lead our Sales team into its next chapter.”

ABOUT FANUC
The FANUC Corporation is a global leader in industrial automation, supplying CNC control systems, robots, cobots, and production machinery (ROBODRILL, ROBOCUT and ROBOSHOT) to factories around the world. Since 1955, FANUC has made a significant contribution to the efficiency and productivity of manufacturing companies worldwide. Operating in more than 270 locations globally and serving more than 100 countries with over 9,000 employees, FANUC offers a dense network in sales, technical support, research & development, logistics and customer service. 

FANUC UK Ltd
www.fanuc.eu/uk/en