Advanced Engineering leads the industry charge into 2021
The UK’s largest annual gathering of engineering professionals, Advanced Engineering, will return to the NEC, Birmingham on November 4 and 5, 2020. Here, the UK’s talented and vast engineering industry can come together again to begin generating business for the new year.
Bringing together thousands of attendees, Advanced Engineering incorporates all aspects of engineering from design, test and measurement, to inspection, materials and production, within the aerospace, automotive, marine, medical and many more industry sectors.
In 2019, over 15,000 professionals from the manufacturing sector attended Advanced Engineering. 70 percent of visitors reported that they planned to place orders resulting from the relationships formed and an impressive 93 percent of exhibitors reported that they achieved their objectives at the show.
Advanced Engineering offers a great opportunity to meet suppliers, partners and generate business leads for the first time in several months. It is clear that the engineering industry is keen to showcase its innovations before the year ends, with new exhibitors still registering at an impressive pace.
“With the current situation restricting how companies do business, we’re looking forward to maximising our time at Advanced Engineering as our chance to set ourselves up for a successful 2021,” comments Jonathan Archer, general manager Renishaw UK Sales Ltd.
The show offers a diverse range of exhibitors the opportunity to showcase their expertise to a primed audience of motivated and ready-to-buy attendees, interested in sourcing products and solutions. It is more important than ever to hit the ground running in 2021. Advanced Engineering’s exhibitors will have the opportunity to pre-load their business pipelines right from the start of the year. However, it’s not just during the show that exhibitors have the chance to increase their brand awareness.
Every exhibitor package includes access to Advanced Engineering’s extensive marketing tools to increase exposure pre, during and post event. Especially now, it is important for exhibitors to feel confident that they can reach their target audience in the lead up to the show. For this reason, Advanced Engineering exhibitors will have access to additional marketing tools, free of charge, from the moment they register, to the day of the show and beyond. This ranges from personalised postcard invites for exhibitors to send to clients or to attach to invoices or other printed communications, to personalised banners and unique links to track who has registered to visit a specific stand at the show.
Free marketing support encompasses mentions on social media and promotion in show guides. Exhibitors also have the opportunity to submit their own press releases ahead of the show, which are then made available to all key media partners.
On top of this, exhibitors get free access to AE Connect, the matchmaking service that allows you to arrange onsite meetings with potential customers. Last year, £320,000 of deals were secured through the platform.
“To fully maximise the success of every exhibiting investment, Advanced Engineering works closely with its exhibitors to ensure that their ideal visitors attend the show,” explains Jeremy Whittingham, head of Community and Content at Advanced Engineering. “Exhibitors will have access to Advanced Engineering’s expert telemarketing team, who can contact up to 100 of every exhibitors’ top clients by phone, inviting them to the show on their behalf.”
In these unprecedented times, it’s important for the engineering industry to look to the future and continue to market themselves to ensure success following the COVID-19 crisis. Whether you’ve exhibited at Advanced Engineering before, or if you think the show could be the perfect place for you to forge new relationships and build on existing ones, get in touch with our team to discuss our exhibition options.
Manufacturing in motion
With just a couple of months to go before the doors open to MACH 2018 at the NEC in Birmingham, visitor registration is now live.
MACH 2018 takes place from the 9th to the 13th April 2018 and will be located in a new home on the atrium side of the NEC, in Halls 17, 18, 19, 20, 6 and 7. This is the first move of the show since relocating to the NEC when it first opened in 1976, and reflects the changing technologies the show covers. Visitors are invited to register early for their entrance pass and fast track entry pack at the following link: www.machexhibition.com
James Fudge, head of events at organisers the MTA says: “MACH prides itself on attracting top-quality visitors with real buying power and the ability to invest in new equipment. The new hall layout will help create a brand-new visitor experience which is easier to navigate, showcasing all the different technologies in action under one roof. It will be a more interconnected show, just as we have a more interconnected industry.”
“For MACH 2018, we have worked hard to provide visitors with a new way to connect with exhibitors. Our smart badging system provides every visitor with an interactive badge, allowing them to collect information from exhibitors in a quick and effective manner, without the need to carry lots of cumbersome documents. Data is transferred live to the visitors’ online portal, ready to download as soon as they leave the show. This investment by the MTA in smart badging reflects the digital nature of the advanced technology on show at MACH.”
James Selka, CEO of the MTA, says: “The show will be 2018’s biggest display of live, working technology. At the core of the show, exhibitors will showcase the latest developments in metal cutting, forming and finishing along with tooling, CADCAM and laser technology. The number of companies displaying additive manufacturing technology has grown considerably and exhibitors tell us they will be focusing on the digital factory, with more automation and connected manufacturing processes on display than ever before. New for 2018 is a specific IT for manufacturing zone, where companies offering connected solutions for the fourth industrial revolution will be on-hand with practical displays and demonstrations.”
“So, whilst the show will still attract the decision makers, engineers, designers and researchers who work in manufacturing, it is now a great place for chief information officers looking at systems and chief data officers who are adopters of these disruptive technologies to find new suppliers and experience the latest solutions. The vibrant seminar programme at MACH will feature subjects such as digital manufacturing, disruptive technologies, additive manufacturing and key ‘meet the supply chain’ networking sessions. The content is designed to provide clear thought leadership at a time when manufacturing is experiencing huge change, and we believe visitors should allow more than one day to experience everything that MACH has to offer.”
James Fudge concludes: “We know there are lots of regional and specialist shows people can visit to find out about manufacturing technology. The MACH difference is to bring all these technologies under one roof over a five-day period. With a single visit, companies looking to invest in and adopt any one of a number of new technologies can assess the options and be at the forefront of the fourth industrial revolution.”
MACH was established more than 100 years ago by the Manufacturing Technologies Association (MTA). It is the largest manufacturing technologies event in the UK, attracting in the region of 600 exhibitors and more than 25,000 visitors. Taking place from 9th to13th April 2018 at the NEC in Birmingham, the biennial exhibition brings together the latest developments and best innovations. MACH provides manufacturers of all sizes and sectors the chance to network with key clients and prospects as well as gain insight into their needs and future vision for supply chain manufacturing. For more information visit www.machexhibition.com
The Manufacturing Technologies Association (MTA) is the UK trade association for the Manufacturing Technologies industry. The MTA represents the core of engineering based manufacturing and aims to promote the use and innovation of advanced technology in manufacturing.
Further information about the MTA and its members can be found at: